Your jewellery is beautiful.
Now let's make it unmissable.
You're not here to blend in. You're here to build a brand that feels genuinely yours — and sells with the confidence to match.
Featured in & stocked by
"I went from zero to £600 at my first market."
— Heather, MJB studentDoes this sound familiar?
You create stunning work.
But the sales aren't reflecting that.
You spend hours making something you love — and then it sits in your shop, collecting nothing but doubt. You watch other jewellers sell out and you wonder: what are they doing differently?
The answer isn't a bigger following, a better product, or working harder. It's having a brand that truly resonates — and the confidence to put it in front of the right people.
- You're not sure what makes your brand different from everyone else's
- Showing up online feels uncomfortable, inconsistent, or just exhausting
- You've tried following the advice but it doesn't feel like you
- You love making jewellery but the business side feels like a mystery
— Megan Collins
Meet Megan
I've been where you are.
I built my way out of it.
I'm Megan Collins — jewellery brand and visibility coach for makers who are ready to stop blending in and start building something that actually feels like them.
I built a six-figure jewellery brand from scratch, with no marketing degree and no big-city network. My work was stocked at Anthropologie UK, featured in Vogue and Tatler, and recognised by Swarovski. I know what it takes — and I know what it costs when you try to do it by willpower alone.
Now I help jewellers do the same, without burning out, underpricing themselves, or losing the joy that made them start in the first place. My work sits at the intersection of mindset, clarity, and strategy — because sales don't come from shouting louder. They come from knowing who you are, who you're speaking to, and showing up with confidence and intention.
The Megan Collins Method
Strategy is 10% of the equation.
Mindset is the other 90%.
Clarity & Identity
Get crystal clear on who you are, what makes your brand genuinely different, and who your dream customer really is. This is the foundation everything else is built on.
Visibility & Confidence
Showing up isn't just about posting more — it's about shifting how you see yourself in your business. We do the inner work that makes the outer work actually stick.
Sustainable Growth
No hustle. No grinding. Real growth comes from alignment — from building in a way that works for your life, your energy, and your values. On your terms.
Real Results
Jewellers who built brands
that actually sell
"I'd been making jewellery for years but never felt like a proper business owner. After working with Megan, I did my first market and made £600. I finally feel like I know what I'm doing and who I'm doing it for."
£600 at first market"Megan doesn't just give you a to-do list. She helps you understand why you've been holding yourself back and how to change it. My content finally feels like me, and the enquiries have genuinely started coming in."
"I've done other business courses and left feeling overwhelmed. Megan's approach is so different — it's practical, warm, and it actually works for the way I think. I finally understand my brand."
The Full Journey
Your jewellery brand roadmap
Every step is designed to build on the last. Here's the order that gets results.
-
Start here
The Visibility Lounge
Before strategy comes confidence. The Visibility Lounge is your ongoing space for the mindset work that makes everything else possible. You'll learn how to feel genuinely comfortable being seen, work through the blocks that keep you from showing up, and build a visibility practice that actually feels sustainable and true to you. This is where the real foundation is laid — before a single piece of content is created.
Join the Visibility Lounge -
Core ProgrammeThen
Magnetic Jewellery Brand
This is where your brand truly comes to life. Inside MJB you'll get crystal clear on your unique selling point, understand your dream customer so deeply they feel seen, and finally feel confident about the direction of your business. You'll walk away knowing exactly what makes your jewellery different — and how to communicate that in a way that attracts the right people and converts them into buyers.
Start your brand journey -
Next
Pricing Guide
Stop guessing and start charging what your work is actually worth. This simple, stress-free calculator takes the anxiety out of pricing completely. You'll know exactly how to price every piece with confidence — factoring in your time, materials, and the true value of what you create — so you never undersell yourself again or wonder if you're leaving money on the table.
Get the pricing guide -
And finally
InstaGold
Now you have the brand, the confidence, and the pricing sorted — it's time to grow. InstaGold teaches you how to use Instagram with real intention. You'll create content that genuinely connects with the right people, build a following that actually wants to buy from you, and develop momentum that feels energising rather than exhausting. Growth without the burnout.
Explore InstaGold
Signature Programme
Magnetic Jewellery Brand:
Build a brand that sells
A 6-week live coaching programme designed to take you from unclear and inconsistent to confident, focused, and ready to grow. This isn't theory — it's the same framework I used to build my own six-figure jewellery brand, now refined through hundreds of jewellers.
You'll finally know exactly who you are, who your customer is, and how to speak to them — so selling feels natural, not forced.
- Discover your unique selling point and brand identity
- Understand your dream customer so deeply they feel seen
- Build the confidence to show up consistently and authentically
- Create messaging and content that actually converts
- Price your work with confidence and stop leaving money on the table
Choose your experience
Self-Paced
Independent
Full 6-week programme with lifetime access to all materials, templates, and recordings. Work at your own pace, in your own time.
Most Popular
Group Experience
Everything in the self-paced version plus live group coaching calls, real-time feedback, and a community of jewellers growing alongside you.
Only 5 spots per cohortFree Resources & Insights
Ready to grow, but not quite ready
to take the leap?
Join my email community and I'll send you honest insights, mindset shifts, and behind-the-scenes lessons to help you grow a jewellery brand that feels aligned, intentional, and genuinely yours.
"You're not behind. You're right on time."