Stop Guessing, Start Selling.

Your 4 Week Instagram Roadmap for Jewellers

In 4 weeks, you’ll know exactly what to post and say to connect with your audience, understand the full customer journey, and turn followers into buyers - without guesswork, chasing trends, or burning out.

 

Introducing...

InstaGold

The proven Instagram strategy for jewellers who want to stop posting into the void and start turning followers into paying customers, in just 4 weeks.

If you’re tired of spending hours on Instagram with nothing to show for it, InstaGold fixes that.

This step-by-step course helps you:

  1. Shape a profile that attracts your ideal buyers at first glance
  2. Stop wasting time on random posts - and create content that actually drives clicks, comments, and sales.
  3. Understand your numbers, so you know exactly what’s working (and what to drop)
  4. Use a simple DM strategy to turn curious followers into real customers - without feeling pushy or fake

InstaGold gives you the clarity, tools, and plan to make Instagram your most profitable sales channel, even if you hate social media.

YOU WILL LEARN...

MODULE 1 – Setting Up for Success

Get your Instagram profile working for you, not against you. In this module, you’ll learn how to shape a profile that’s clear, intentional, and speaks directly to the people you want to attract. When the right customers land on your page, they’ll know exactly what you offer and why it matters.

MODULE FEATURES

✓ Refine your username, bio, and profile photo so they attract the right buyers


✓ Set up story highlights, pinned posts, and location tags the right way


✓ Add simple calls-to-action that turn profile views into real clicks


✓ Tidy up your grid and Reels feed so it feels aligned - not all over the place

No more second-guessing your bio or wondering if your feed is “good enough.” You’ll walk away with a profile that feels clear, cohesive, and ready to convert.

MODULE 2 – Insights and Analytics

Data doesn’t have to be scary - promise! In this module, you’ll learn how to read your Instagram insights in a simple, clear way, so you can stop guessing and start making smart, confident decisions based on what’s actually working.

MODULE FEATURES

✓ Understand your post, Reel, and Story analytics (without the jargon)


✓ Focus on the metrics that truly matter for small, product-based brands


✓ Spot what’s working - and what’s not - so you can stop wasting time


✓ Build a simple habit of checking your stats so growth feels easy and aligned

By the end of this module, you’ll know exactly what content your audience connects with and how to give them more of it.

MODULE 3 – Content Strategy

This is the big one, where everything starts to click. You’ll finally crack the code on what to post, when to post, and why it matters. No more guessing. Just a clear, repeatable strategy that actually works.

MODULE FEATURES

✓ Map out a simple customer journey so every post has a purpose


✓ Plan a realistic content calendar you can actually stick to - no burnout required


✓ Learn how to create Reels, captions, hooks, and hashtags that speak to your dream customers


✓ Avoid common traps like "just" boosting posts instead of using real strategy

By the end of this module, you’ll have a content system that brings in sales - even while you’re at the bench (or the beach).

MODULE 4 – DM Strategy

The cherry on top! Here you'll learn how to turn comments into conversions without feeling awkward, pushy, or fake. This module is all about making sure your content efforts actually lead to sales.

MODULE FEATURES

✓ My organic DM framework to guide people from “just browsing” to “ready to buy”


✓ Simple automations to save time and follow up with warm leads


✓ Tips for turning casual followers into loyal customers - without the pressure

By the end of this module, you’ll be opening your inbox with confidence, knowing exactly what to say to turn interest into income.

 

Total Value $1,222

PLUS 3 FREE bonuses when you pay in full (worth $423) 

BONUS 1 - Caption Vault (worth $97)

Done-for-you caption ideas vault.
Stop staring at a blank screen. Get my curated pack of 30 plug-and-play caption templates designed specifically for jewellery businesses.

 
BONUS FEATURES 

  • Caption ideas for all content that gets people to Know you, Like you and Trust you. 

  • Story prompts to build connection

  • Ready-to-use CTAs that create engagement and feel natural and not pushy

 

BONUS 2 - Reels Starter Kit (worth $147)

Your shortcut to creating Reels that don’t suck.
Nervous about Reels? I've got you covered! Inside InstaGold we'll remove the guesswork, with my top-performing Reel ideas, step-by-step filming tips, and a ‘No Dance Required’ guide to get your jewellery noticed.

 
BONUS FEATURES 

  • Viral Easy-to-Film Reel ideas specific for jewellers

  • Hooks and text overlay examples that grab attention

  • Filming tips with just your phone

  • My favourite free editing tools

 

BONUS 3 - Jewellery Photography Mini-Course (worth $79)

Your jewellery deserves photos that sell, without hiring a pro.
Get instant access to my step-by-step Photography Course, designed for jewellers who want to take beautiful, scroll-stopping shots with just a phone or camera. No more dull product pics that get ignored!

 
BONUS FEATURES

  • Learn how to set up great lighting at home

  • Simple styling tricks to make your pieces pop

  • My favourite tools and props (budget-friendly)

  • Quick editing tips to make your photos shine online

 

IMAGINE HAVING..

A Profile That Sells For You
Your Instagram bio, grid, and stories so polished that dream customers instantly trust you, follow you, and buy.
A Clear Content Plan. No More Guessing
No more panic posting or running out of ideas. You’ll always know exactly what to post and why, so you can spend less time online and more time making.
Followers Who Actually Buy
No more vanity metrics. Turn lurkers into loyal fans and real customers who share your work and come back for more.

It's all possible if you take action today

If I were to teach you everything inside InstaGold's 45 tutorials on a 1:1 bases, InstaGold would cost you

$8,955 

But as I've put it together in a pre-recorded online course, you get it for a fraction of that price and get to go through it in your own time.

So to re-cap

 

Here’s exactly what’s inside:

✅ The Core InstaGold Program (Value: $1,222)
Your full step-by-step course to turn Instagram into a sales tool in just 4 weeks.

 

+

 

✅ BONUS 1: Caption Vault (Value: $97)
30 plug-and-play caption templates you can post right now.

✅ BONUS 2: Reels Starter Kit (Value: $147)
Viral Reel ideas and tips - no dancing required.

✅ BONUS 3: Jewellery Photography Mini-Course (Value: $79)
Take photos that stop the scroll, with just your phone.

TOTAL COACHING VALUE: $1,545

But when you enrol today, you get everything for just:

$465

(Budget Friendly Option)

3 MONTHLY PAYMENTS

$1,222

(Save $173)

PAY IN FULL

Safe & Secure Online Payments

Refund Policy
All purchases of InstaGold are final. Due to the digital nature of this product, we do not offer refunds, exchanges, or guarantees. Please be sure you’re ready to commit before completing your purchase.

CLIENT SUCCESS

MEET YOUR JEWELLER MENTOR

About Megan Collins

Jewellery Business Mindset Coach

Offering business support for jewellers who want to feel clear, confident, and seen.


I blend strategy and mindset to help you grow online - without burning out or blending in.

Hey, I’m Megan, and I help jewellers build brands that reflect who they are and connect deeply with the people they’re here to serve.

After running my own jewellery business for over a decade, with stockists like Anthropologie UK, the Museum of London, and Wolf & Badger, I know what it’s like to go from “just making things” to building something truly intentional. Something real. Something that people actually want to support and be a part of.

These days, through my courses and coaching programs, I support women who feel like something isn’t quite clicking. Maybe you’re showing up but not seeing the results. Maybe your content feels scattered, or your brand doesn’t fully reflect the depth of your work. You want clarity, consistency, and connection and not just more to-dos.

If that sounds familiar, you’re in the right place.

I bring a mix of practical strategy and grounded mindset work to help you step into the next version of your brand, with clarity, confidence, and a plan you can actually stick to.

Inside my world, there’s no dancing for the algorithm. No forcing yourself to “just post more.” Just honest tools, content that connects, and supportive community - so you can show up online in a way that feels aligned and sustainable.

I didn’t start with a marketing background. I didn’t have tech skills or big-city connections. I grew up in a tiny village with a love for making and a whole lot of trial and error!!

But through consistency, self-teaching, and a lot of mindset shifts, I built a six-figure brand, won awards with Swarovski, was featured in Vogue, Tatler and more, and grew an audience of thousands - all from a kitchen table and a whole lot of belief.

Now I help other jewellers do the same - in a way that feels good, not forced.

THIS IS IDEAL FOR YOU IF..

You're just starting out and feel totally overwhelmed by Instagram.

You’re posting when you remember, your bio’s a bit of a mess, and you’re not sure what actually works. InstaGold will give you a clear plan, show you what to focus on, and help you start building real momentum.

You're growing but stuck, and tired of posting into the void.

You’ve got some followers, some engagement, maybe a few sales… but you’re ready for more consistency. InstaGold will help you create a real strategy so you’re not just “winging it” anymore.

You want to make Instagram your top sales tool, without burning out.

You’re ready to treat your brand seriously, but you also want to protect your time and energy. InstaGold shows you how to streamline your content, attract the right people, and convert them, without being glued to your phone.

Whether you're just getting started or looking to refine what you're already doing, InstaGold will meet you where you're at, and take you to that next level with clarity, confidence, and strategy.

FAQs

Key questions that students ask before enrolling include...