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Stop Guessing, Start Selling.

Your 4 Week Instagram Roadmap for Jewellers

In 4 weeks, you’ll know exactly what to post and say to connect with your audience, understand the full customer journey, and turn followers into buyers - without guesswork, chasing trends, or burning out.

 

Introducing...

InstaGold

The proven Instagram strategy for jewellers who want to stop posting into the void and start turning followers into paying customers, in just 4 weeks.

If you’re tired of spending hours on Instagram with nothing to show for it, InstaGold fixes that.

This step-by-step course helps you:

  1. Shape a profile that attracts your ideal buyers at first glance
  2. Stop wasting time on random posts - and create content that actually drives clicks, comments, and sales.
  3. Understand your numbers, so you know exactly what’s working (and what to drop)
  4. Use a simple DM strategy to turn curious followers into real customers - without feeling pushy or fake

InstaGold gives you the clarity, tools, and plan to make Instagram your most profitable sales channel, even if you hate social media.

YOU WILL LEARN...

MODULE 1 – Setting Up for Success

Get your Instagram profile working for you, not against you. In this module, you’ll learn how to shape a profile that’s clear, intentional, and speaks directly to the people you want to attract. When the right customers land on your page, they’ll know exactly what you offer and why it matters.

MODULE FEATURES

✓ Refine your username, bio, and profile photo so they attract the right buyers


âś“ Set up story highlights, pinned posts, and location tags the right way


âś“ Add simple calls-to-action that turn profile views into real clicks


âś“ Tidy up your grid and Reels feed so it feels aligned - not all over the place

No more second-guessing your bio or wondering if your feed is “good enough.” You’ll walk away with a profile that feels clear, cohesive, and ready to convert.

MODULE 2 – Insights and Analytics

Data doesn’t have to be scary - promise! In this module, you’ll learn how to read your Instagram insights in a simple, clear way, so you can stop guessing and start making smart, confident decisions based on what’s actually working.

MODULE FEATURES

âś“ Understand your post, Reel, and Story analytics (without the jargon)


âś“ Focus on the metrics that truly matter for small, product-based brands


✓ Spot what’s working - and what’s not - so you can stop wasting time


âś“ Build a simple habit of checking your stats so growth feels easy and aligned

By the end of this module, you’ll know exactly what content your audience connects with and how to give them more of it.

MODULE 3 – Content Strategy

This is the big one, where everything starts to click. You’ll finally crack the code on what to post, when to post, and why it matters. No more guessing. Just a clear, repeatable strategy that actually works.

MODULE FEATURES

âś“ Map out a simple customer journey so every post has a purpose


âś“ Plan a realistic content calendar you can actually stick to - no burnout required


âś“ Learn how to create Reels, captions, hooks, and hashtags that speak to your dream customers


âś“ Avoid common traps like "just" boosting posts instead of using real strategy

By the end of this module, you’ll have a content system that brings in sales - even while you’re at the bench (or the beach).

MODULE 4 – DM Strategy

The cherry on top! Here you'll learn how to turn comments into conversions without feeling awkward, pushy, or fake. This module is all about making sure your content efforts actually lead to sales.

MODULE FEATURES

✓ My organic DM framework to guide people from “just browsing” to “ready to buy”


âś“ Simple automations to save time and follow up with warm leads


âś“ Tips for turning casual followers into loyal customers - without the pressure

By the end of this module, you’ll be opening your inbox with confidence, knowing exactly what to say to turn interest into income.

IMAGINE HAVING..

A Profile That Sells For You
Your Instagram bio, grid, and stories so polished that dream customers instantly trust you, follow you, and buy.
A Clear Content Plan. No More Guessing
No more panic posting or running out of ideas. You’ll always know exactly what to post and why, so you can spend less time online and more time making.
Followers Who Actually Buy
No more vanity metrics. Turn lurkers into loyal fans and real customers who share your work and come back for more.

If I were to teach you everything inside InstaGold's 45 tutorials on a 1:1 bases, InstaGold would cost you

£4,500 

But as I've put it together in a pre-recorded online course, you get it for a fraction of that price and get to go through it in your own time.

But because everything inside InstaGold is pre-recorded, you can move through it in your own time, at your own pace, for a fraction of the cost of 1:1 support.

 

And while InstaGold doesn’t include private 1:1 coaching, you’re still not doing this alone.

You also get this 👇

+ BONUS
2 months FREE access to the Visibility Lounge

(Valued at ÂŁ40)

The Visibility Lounge is where you still get my support, just in a community setting.

It’s my monthly membership space for jewellers who want guidance, clarity, and encouragement as they work on their visibility and show up more consistently online.

Inside the Lounge, you’ll get:
• regular guidance and direction from me inside the community
• bi-weekly live calls for Q&A, coaching, and visibility support
• a place to ask questions when you feel stuck or unsure
• feedback on content ideas, captions, and what to post next
• help simplifying Instagram so it stops feeling overwhelming
• mindset support around confidence, consistency, and being seen
• clarity when you’re overthinking or second-guessing yourself
• accountability and encouragement to keep showing up
• a supportive group of jewellers who truly get it

You can use the Visibility Lounge alongside InstaGold, so even without 1:1 support, you still have access to guidance, feedback, and support while you put everything into action.

TOTAL COACHING VALUE: ÂŁ1,037

But when you enrol today, you get everything for just:

ÂŁ997

ÂŁ397

(Budget Friendly Option)

What’s included

âś“ 4 step-by-step Instagram strategy modules


âś“ Profile optimisation (bio, highlights, grid)


âś“ Content strategy + planning system


âś“ Reels, captions, hooks & hashtag guidance


âś“ Simple, jargon-free analytics


âś“ DM sales framework


âś“ Automation basics for warm leads


âś“ 2 months free access to the Visibility Lounge


âś“ Lifetime access + instant access

3 MONTHLY PAYMENTS

ÂŁ997

(Save ÂŁ194)

What’s included

âś“ 4 step-by-step Instagram strategy modules


âś“ Profile optimisation (bio, highlights, grid)


âś“ Content strategy + planning system


âś“ Reels, captions, hooks & hashtag guidance


âś“ Simple, jargon-free analytics


âś“ DM sales framework


âś“ Automation basics for warm leads


✓ 2 months free access to the Visibility Lounge


âś“ Lifetime access + instant access

PAY IN FULL

Safe & Secure Online Payments

CLIENT SUCCESS

MEET YOUR MENTOR

About Megan Collins

Jewellery Business Mindset Coach

Offering business support for jewellers who want to feel clear, confident, and seen.


I blend strategy and mindset to help you grow online - without burning out or blending in.

Hey, I’m Megan, and I help jewellers build brands that reflect who they are and connect deeply with the people they’re here to serve.

After running my own jewellery business for over a decade, with stockists like Anthropologie UK, the Museum of London, and Wolf & Badger, I know what it’s like to go from “just making things” to building something truly intentional. Something real. Something that people actually want to support and be a part of.

These days, through my courses and coaching programs, I support women who feel like something isn’t quite clicking. Maybe you’re showing up but not seeing the results. Maybe your content feels scattered, or your brand doesn’t fully reflect the depth of your work. You want clarity, consistency, and connection and not just more to-dos.

If that sounds familiar, you’re in the right place.

I bring a mix of practical strategy and grounded mindset work to help you step into the next version of your brand, with clarity, confidence, and a plan you can actually stick to.

Inside my world, there’s no dancing for the algorithm. No forcing yourself to “just post more.” Just honest tools, content that connects, and supportive community - so you can show up online in a way that feels aligned and sustainable.

I didn’t start with a marketing background. I didn’t have tech skills or big-city connections. I grew up in a tiny village with a love for making and a whole lot of trial and error!!

But through consistency, self-teaching, and a lot of mindset shifts, I built a six-figure brand, won awards with Swarovski, was featured in Vogue, Tatler and more, and grew an audience of thousands - all from a kitchen table and a whole lot of belief.

Now I help other jewellers do the same - in a way that feels good, not forced.

THIS IS IDEAL FOR YOU IF..

You're just starting out and feel totally overwhelmed by Instagram.

You’re posting when you remember, your bio’s a bit of a mess, and you’re not sure what actually works. InstaGold will give you a clear plan, show you what to focus on, and help you start building real momentum.

You're growing but stuck, and tired of posting into the void.

You’ve got some followers, some engagement, maybe a few sales… but you’re ready for more consistency. InstaGold will help you create a real strategy so you’re not just “winging it” anymore.

You want to make Instagram your top sales tool, without burning out.

You’re ready to treat your brand seriously, but you also want to protect your time and energy. InstaGold shows you how to streamline your content, attract the right people, and convert them, without being glued to your phone.

Whether you're just getting started or looking to refine what you're already doing, InstaGold will meet you where you're at, and take you to that next level with clarity, confidence, and strategy.

FAQs

Key questions that students ask before enrolling include...