Build a Jewellery Brand
That Actually Sells
The 6-week programme that gives you the clarity, identity, and strategy to stop blending in β and start being the brand customers remember.
Group Experience enrolment closes 1st March β only 5 spots available
You're doing everything "right" and it's still not working.
You're posting consistently. You've watched every free tutorial. You've tried tweaking your photos, your hashtags, your pricing. You might have even invested in a course or two.
And yetβ¦ sales are still slow. You're still second-guessing every post. You still feel like you're shouting into the void while other jewellers β who honestly aren't more talented than you β seem to be thriving.
Here's what nobody tells you: the problem isn't your jewellery. It's not your effort. It's not even your marketing.
The problem is that you don't have a brand. You have a collection of beautiful things without a clear reason for someone to choose YOU.
And until that changes, no amount of posting, tweaking, or trend-chasing will fix it.
That's exactly what Magnetic Jewellery Brand is designed to change.
Who Is This For?
If you've been piecing things together from free tips and still feel stuck, you're not alone. I've worked with over 300 jewellers and many once felt invisible, unsure, and frustrated, until they had the clarity and support to move forward with confidence.
This programme is for:
- You make genuinely beautiful jewellery β but your brand doesn't reflect that yet, and it's costing you sales
- You've been piecing things together from free tips, freebies, and guesswork and still feel stuck, invisible, or unsure what's actually working
- You're tired of posting into the void and watching other jewellers get the attention while you wonder what they're doing differently
- You know deep down that your business needs more than another Instagram hack β it needs real foundations
- You're ready to stop going it alone and get the clarity and support to finally move forward with confidence
βΆ The Transformation
A Business That Works Differently
By the end of 6 weeks, you won't just have a "nicer brand." You'll have a business that works differently.
- Posting but hearing crickets β no engagement, no sales, no idea what's working
- Your brand looks like every other jewellery maker on Instagram
- Pricing based on what feels "not too expensive" rather than what your work is worth
- Second-guessing every caption, every reel, every product launch
- You've got talent but no strategy to turn it into consistent income
- You know exactly who you're talking to and what makes them buy
- Your brand has a distinct identity that customers recognise and remember
- You're pricing with confidence because you understand your value
- You post with purpose β every piece of content has a job to do
- You've got a clear roadmap that turns your creativity into a real business
Crystal-Clear Positioning
Stop competing on price with every other jeweller on Etsy. You'll define exactly what makes your brand different β so customers choose you before they even compare.
A Brand That Sells Without You Having to "Sell"
Your brand won't just look pretty β it'll convert. You'll build a visual and verbal identity that makes people stop scrolling and start buying.
Your Complete Brand Brief
Walk away with a living Brand Brief β your single source of truth for every decision. Use it to brief photographers, train AI tools, onboard stockists, or simply stop overthinking what to post.
A Personalised Marketing Strategy
No more copying what bigger brands do and hoping it works. You'll get a marketing strategy built around your life, your audience, and your capacity β not someone else's.
The Confidence to Own Your Brand
Our students report spending 70% less time second-guessing their content after MJB. You won't just have a strategy β you'll actually trust yourself to use it.
The MJB Method
6 Weeks to a Brand
That Actually Sells
This isn't a course you watch alone. Each week, you'll learn, implement, and get live coaching to make sure nothing stays theoretical.
Week 1
Your Magnetic USP
We strip back the noise and find what genuinely makes your brand different β not a generic "handmade with love" tagline, but a real point of difference that makes the right people stop scrolling.
You'll leave this week knowing exactly what you stand for.
Week 2
Your Dream Customer
You'll get specific about who you're actually talking to β not "women aged 25β55" but a real person with real desires. When you know them deeply, your marketing writes itself.
You'll leave this week knowing who to speak to and what they need to hear.
Week 3
Your Brand Vibe
This is where your USP becomes visible. We'll craft the look, feel, and energy of your brand so that people instantly get it when they land on your page.
You'll leave this week with a cohesive brand direction that feels unmistakably you.
Week 4
Visual Identity That Magnetises
Fonts, colours, photography style, templates β we build the visual toolkit that makes your brand instantly recognisable and professional.
You'll leave this week with a visual identity you're genuinely proud of.
Week 5
The Customer Journey
How do strangers become fans who buy? We map out the entire journey from discovery to checkout so you can build trust at every stage.
You'll leave this week understanding exactly how to turn followers into customers.
Week 6
Your Personalised Sales Strategy
No more trying everything and hoping. We'll identify the 2β3 marketing channels that actually suit YOUR life, budget, and brand β so you can focus your energy where it counts.
You'll leave this week with a clear, actionable plan you can start immediately.
βΆ Success Story
Meet Janet
Here's what happened when she went through MJB:
Before working together, Heather had done 2 markets and made 0 sales.
We clarified her USP and target audience so she could confidently talk about her brand. She revamped her display and made $600 at her next market.
After her successful market, Heather continued to make sales.
With a clear brand identity and the confidence to show up, Heather's business didn't just have one good day β it kept going.
"I've made a sale every single week for 7 weeks in a row."
Sadie joined MJB feeling stuck and unsure how to get consistent sales. Within weeks of building her brand foundations, she went from sporadic orders to a sale every single week β proof that when your brand is clear, customers show up.
βΆ Success Story
"I Could Create Beautiful Jewellery β I Just Didn't Know How to Sell It"
Reka came to MJB as a skilled goldsmith who'd been relying on hope as a marketing strategy β create something beautiful and wait for people to magically find it. Sound familiar? Within weeks, she had a clear path from where she was to where she wanted to be, and had already started implementing changes to her brand.
Everything Inside Magnetic Jewellery Brand
β β β6 Step-by-Step Modules
Each one builds on the last, guiding you from fuzzy and overwhelmed to clear, confident, and magnetic. You'll finish with a complete Brand Brief β your brand's north star for everything you create.
Action-Led Lessons & Tasks
Bite-sized video lessons (most under 15 minutes) with simple implementation tasks so you don't just learn β you do. Each task is designed to move the needle forward without hours of overthinking.
Mindset Woven Throughout
Strategy without identity doesn't stick. That's why every module includes the mindset shifts that help you step into being a brand owner, not just a maker.
Your Live Brand Brief
A single home for everything that makes your brand yours β your vision, values, USP, dream customer, vibe, fonts, colours, voice. By the end, you'll have a living document that keeps you consistent, saves hours of second-guessing, and can even be used to train AI or outsource work seamlessly.
Clarity on Marketing Methods
From social media to stockists, markets, PR, SEO, and ads β you'll see the full picture of how jewellers can market successfully. You'll walk away knowing exactly which methods fit your resources.
Lifetime Access
No rushing. Go at your own pace, revisit lessons anytime, and benefit from future updates.
Ready to Build Your
Magnetic Brand?
β β β
- 6 live group coaching calls with Megan (one per week for 6 weeks)
- Private WhatsApp support group β ask questions, get feedback, and stay accountable between calls
- FREE private 1:1 session with Megan (valued at Β£450) to lock in your USP and target audience
- The Clarity Guarantee β if you're still stuck after 6 weeks, I keep working with you until you're not
- A small, intimate group of just 5 jewellers β so you get real, personal attention
Only 5 spots available for the Group Experience. Once they're gone, you'll need to wait for the next cohort. The Self-Paced option is always open.
- Full MJB course curriculum (6 modules)
- Tasksheets and templates
- Step-by-step tutorials
- Mindset support woven into each module
- Lifetime access to the course content + updates
- The Jeweller's Profit Calculator β know your exact margins in minutes
- 12 Magnetic Colour Palettes curated specifically for jewellery brands
| Feature | Group | Self-Paced |
|---|---|---|
| Full 6-module curriculum | β | β |
| Tasksheets & templates | β | β |
| Mindset support | β | β |
| Lifetime access + updates | β | β |
| Bonus profit calculator & palettes | β | β |
| 6 live coaching calls with Megan | β | β |
| Private WhatsApp support group | β | β |
| FREE 1:1 session with Megan | β | β |
| The Clarity Guarantee | β | β |
| Small group (max 5 jewellers) | β | β |
If MJB helps you make just 3 extra sales per month at your average price point, the programme pays for itself within weeks.
Most jewellers spend months (or years) guessing. MJB gives you the strategy to stop guessing and start selling β so every piece you create has a customer waiting for it.
Both options include lifetime access to the MJB curriculum.
Megan Collins
Jewellery Brand & Mindset Coach
I know what it feels like to sit at a bench in a small room, wondering how to turn a passion for making jewellery into something more. I built my own brand step by step and eventually grew it into a 6-figure business that customers around the world connected with. After 10 years of running that brand, I realised my real passion was helping other jewellers do the same.
Today, I teach jewellers how to stop blending in, claim their identity as brand owners, and build businesses that feel magnetic, memorable, and true to them. My approach goes deeper than tactics β it's about clarity, confidence, and the mindset shifts that transform how you show up.
Over the past 4 years, I've coached hundreds of jewellers worldwide through my signature programmes, guiding them to results they never thought possible. Clients have gone from ready to give up to reigniting their passion, from struggling with low engagement to creating viral content seen by hundreds of thousands, from selling at markets to being stocked in boutiques and galleries.
With more than a decade in the jewellery industry, international stockists, features in Anthropologie UK and the Museum of London, and a proven track record as a coach β I know what it takes to turn jewellery businesses into unforgettable brands. And I'm here to help you do exactly that.
+ FREE Private 1:1 Session with Megan
Included with the Group Experience
When you enrol in the Group Experience, you also get a dedicated 1:1 session with me to make sure you get full clarity on your Unique Selling Point and your Target Audience.
I've seen hundreds of jewellers thinking they've got this right, when it's actually still way too vague β and this alone is negatively impacting sales of even the most talented jewellers.
By the end of the session, you'll walk away with goosebumps and excitement and total clarity on the direction of your brand. Once you've got this, everything else feels so much easier.
+ FREE InstaGold: Your 4-Week Instagram Roadmap
Included with the Group Experience
Stop guessing, start selling. InstaGold is a complete 4-week Instagram strategy course built specifically for jewellers who are tired of posting into the void with nothing to show for it.
Across 45 tutorials and 4 action-packed modules, you'll learn exactly what to post, when to post, and how to turn followers into paying customers β without chasing trends or burning out.
- Profile optimisation β so the right buyers trust you at first glance
- Insights & analytics β know what's working and what to drop
- Content strategy β a clear plan you can actually stick to
- DM sales framework β turn interest into income without feeling pushy
By the end, Instagram becomes your most profitable sales channel β even if you hate social media. And it's yours free when you join the Group Experience.
The Clarity Guarantee
Group Programme Only
I'm so confident in this programme that I'm putting my time where my mouth is.
If you show up to every call, do all the work, and are still stuck after the 6 weeks β I will personally continue working with you 1:1 to refine your audience, find your USP, and get you excited about your brand. No extra cost.
You either walk away with clarity, or I keep going until you get there. That's how much I believe in this process.
Imagine Havingβ¦
β β β
β¨ Your jewellery sold consistently to people who really "got" your brand
β¨ You felt confident showing up online, knowing exactly what to say and post
β¨ Your brand finally looked and felt as professional as the vision in your head
β¨ You could focus on creating instead of constantly worrying about sales
It's all possible β and it starts on 1st March.
This Is Ideal for You Ifβ¦
β β β
You're a maker who feels stuck in "hobby mode."
Right now, you're creating beautiful pieces but sales feel random and inconsistent. MJB will help you step into your role as a confident brand owner with clarity around your USP, target audience, and identity β so you can finally grow beyond "posting and hoping."
You've been showing up online but nothing is landing.
You've tried Instagram, maybe even markets, but your jewellery still isn't standing out. In MJB you'll learn how to create a clear brand vibe and message that actually connects β so customers stop scrolling past and start remembering you.
You're ready for your next level.
You've made some sales and have a loyal few customers, but you know there's more potential. MJB gives you the strategy and mindset shift to refine your brand, attract the right audience, and grow into a jewellery business that feels magnetic and unforgettable.
This is NOT for you ifβ¦
- You're looking for a quick fix or overnight results β MJB is a 6-week process that requires your commitment
- You want someone to do it all for you β I'll guide you, but you need to do the work
- You're not willing to show up and implement β watching videos without taking action won't change anything
- You just want an Instagram growth hack β MJB builds your entire brand foundation, not a shortcut
MJB is for jewellers who are serious about building a brand that lasts. If that's you, you're in exactly the right place.
Maybe you're new to thisβ¦
If you're just starting out, MJB will give you the clarity and direction you need from day one. Instead of wasting time guessing what to post, how to price, or who your jewellery is even for β you'll build strong foundations and know exactly how to create a brand that feels clear, consistent, and magnetic.
β¦or maybe you're experienced
If you've been at this for a while, you might already have a jewellery brand that "looks good" but still feels stuck β maybe sales have plateaued, your messaging feels inconsistent, or you're second-guessing your direction. MJB will help you refine your brand and get excited about it again. It will help you reconnect with your actual audience (not just other jewellers) and move forward with a personalised marketing strategy so you feel confident and clear about your direction.
Either way, you're in the right place.
If you think this could be the next step for you but have a few questions, you can book a call with me to make sure:Frequently Asked Questions
β β βMore love from jewellers who've worked with meβ¦
This is your moment.
Six weeks from now, you could have a brand you're genuinely proud of β one that attracts the right customers, feels unmistakably you, and finally does justice to the jewellery you create.
Or six weeks from now, you could still be posting into the void, wondering why nothing's working.
Enrolment for the Group Experience closes on 1st March.
Only 5 spots are available.
The Self-Paced option remains open year-round.
Questions? Book a free 15-minute call with me first.
