Hello,
I'm Megan.
Jewellery brand and visibility coach. Former maker. Honest by nature. Here to help you build something that feels genuinely, unmistakably yours.
Keep readingI didn't come into coaching from a marketing agency or a business school. I came from a workbench. I was a jewellery designer who built a brand from scratch — with no big city contacts, no existing audience, and a lot of stubbornness about doing things my own way.
My work ended up in Anthropologie UK, featured in Vogue and Tatler, and recognised by Swarovski. Not because I followed a formula. Because I finally got clear on who I was and stopped trying to sound like everyone else.
That shift — from maker to brand owner, from hoping to be noticed to knowing how to show up — is the thing I now help other jewellers make. Not with a rigid system, but with honest conversations, real strategy, and the kind of support that actually sticks.
I made every mistake
so you don't have to.
I underpriced my work for years. I copied what other brands were doing and wondered why it never felt right. I showed up inconsistently, second-guessed everything, and told myself the problem was my product.
It wasn't. The problem was I hadn't built a brand yet. Once I understood the difference, everything changed — and that's exactly what I help my clients see.
How I got here
The beginning
Started making jewellery
Like most of my clients, I started because I loved making things. The business side was an afterthought — and it showed. I had beautiful work and no idea how to sell it.
The hard years
Trying everything. Nothing quite fitting.
I tried every tactic, followed every piece of advice, mimicked brands I admired. It felt forced, inconsistent, and honestly a bit exhausting. The sales were there, but the clarity wasn't.
The turning point
Found the thing that actually worked
I stopped trying to sound like everyone else and started showing up as myself — with a clear point of view, a defined customer, and the confidence to back it. Vogue. Tatler. Anthropologie. Swarovski. That's when things shifted.
Today
Helping other jewellers do the same
I now work with jewellers at every stage — through courses, programmes, and community spaces — helping them build brands that feel aligned, sell with confidence, and last.
What I believe
"Sales don't come from shouting louder. They come from knowing who you are, who you're speaking to, and showing up with the confidence to match."
That's not a motivational quote. It's what I lived. And it's what I've seen hundreds of jewellers prove true when they stop trying to follow someone else's playbook and start building something that's genuinely theirs.
Beyond the bio
A few things worth knowing about me.
I'll tell you the truth
I'm not here to hype you up and send you off feeling good but vague. My clients know what's actually holding them back — because I tell them, kindly and directly.
I've lived the craft
I'm not a marketing consultant who stumbled into jewellery. I've made the work. I've done the markets. I know what it costs — physically, emotionally, financially — to build a creative business.
I don't believe in hustle
I believe in alignment. Building in a way that works for your actual life — not the version of your life where you have eight free hours a day and limitless energy.
If this feels like you
Let's build something you're genuinely proud of.
Magnetic Jewellery Brand is the programme I wish I'd had. It's built for jewellers who are ready to stop second-guessing and start showing up — clearly, consistently, and confidently.