The last Instagram course
you'll ever need to buy.
In 4 weeks you'll have a profile that converts, content that connects, and a simple strategy that turns followers into paying customers β without burning out or being glued to your phone.
Join 600+ jewellers who've gone from posting into the void to making consistent sales on Instagram.
Instant access Β· Lifetime access Β· Self-paced Β· No daily posting required
Instagram is eating your time.
And it's still not paying off.
You spend an hour crafting a post, hit publish, get 12 likes β mostly from other jewellers β and make zero sales. You're starting to wonder if Instagram even works for people like you.
You've watched other jewellers "blow up" overnight and thought, what do they have that I don't? Your work is just as beautiful. But somehow theirs is selling and yours isn't.
You follow the advice β post consistently, use hashtags, film Reels β and still nothing converts. You're doing all the things, but without a strategy it's just noise.
Every week you tell yourself you'll "get serious about Instagram" β and every week life gets in the way. Meanwhile your competitors are growing and you're stuck in the same place.
Every week without a strategy is another week of wasted effort, missed sales, and watching others grow. The gap doesn't close on its own.
InstaGold
Imagine opening Instagram on a Monday morning and already knowing exactly what you're going to post this week, why it will resonate, and how it connects to a sale. That's what InstaGold gives you β a simple, proven strategy built exclusively for jewellers, so Instagram finally starts working as hard as you do.
Four modules. One complete transformation.
Each module builds on the last. By the end of week four, you won't just have more knowledge β you'll have a working system that brings in sales while you focus on making.
After this module, your profile will do the selling before you've said a word.
Right now your profile might be costing you customers without you even knowing it. A vague bio, a mismatched grid, missing call-to-actions β these tiny details are why the right people land on your page and leave without following. This module fixes all of that, once and for all.
- Rewrite your bio so ideal buyers instantly know you're for them
- Set up highlights, pinned posts & location tags that build trust fast
- Add calls-to-action that turn profile visitors into website clicks
- Audit and align your grid so your feed sells your brand at a glance
After this module, you'll know exactly what's working β and stop wasting time on what isn't.
Most jewellers either ignore their analytics completely or feel overwhelmed by them. Both cost you. When you know which content your audience actually responds to, you stop guessing and start making decisions that compound over time. This module makes the data simple, clear, and genuinely useful.
- Read your post, Reel & Story data without needing a marketing degree
- Identify the three metrics that actually matter for product-based brands
- Spot your top-performing content and replicate it confidently
- Build a 10-minute weekly review habit that keeps your growth on track
After this module, you'll never sit staring at a blank screen wondering what to post again.
This is the heart of InstaGold β and where everything changes. You'll build a repeatable content system mapped to your customer's buying journey, so every post you create has a purpose. Not more posting β smarter posting. Content that educates, builds trust, and moves people towards buying, without feeling salesy.
- Map your customer journey so every post moves people closer to buying
- Build a content calendar you can realistically stick to β no burnout
- Write captions, hooks & Reels scripts that your dream customer can't ignore
- Use hashtags and keywords strategically so new buyers actually find you
After this module, your inbox becomes your best sales tool β without a single pushy message.
Most jewellers leave money in their DMs. Someone comments "love this π", you reply "thank you!", and they disappear. This module teaches you how to handle those moments with a natural, non-salesy framework that turns curiosity into a conversation β and a conversation into a sale.
- A word-for-word DM framework that guides people from browsing to buying
- Simple automations that follow up with warm leads while you sleep
- How to handle the "I'll think about it" response without losing the sale
Ready to stop guessing and start selling?
Enrol now and get instant access to all 4 modules + the Visibility Lounge bonus.
Show Me the Pricing βSix weeks from now, everything looks different.
Your profile works while you're at the bench
Dream customers land on your page, immediately get it, and follow. Your bio tells them exactly what you do. Your grid shows them why you're worth paying for. The sale starts before they've even messaged you.
You know exactly what to post β every single week
No more Sunday evening panic. No more posting and deleting because it didn't feel right. You have a system. You batch your content in a couple of hours, schedule it, and get back to making jewellery.
Your DMs bring in sales, not just compliments
Your followers aren't just scrolling past anymore. They're asking about commissions, clicking to your shop, and sharing your work. The "love this!" comments turn into conversations. The conversations turn into orders.
This is where jewellers are 4 weeks after enrolling in InstaGold.
It could be where you are too.
Because a course alone
only gets you so far.
The Visibility Lounge
Here's the reality: you can have the best strategy in the world, but when you sit down to write a caption on a Wednesday evening and your mind goes blank β what you need isn't more modules. You need someone to ask. That's exactly what the Visibility Lounge is.
It's my monthly membership where you get direct access to me and a community of jewellers who are building alongside you. Two months included free when you enrol in InstaGold β so you have live support exactly when you need it most.
- Bi-weekly live calls β bring your real questions, get real answers
- Caption and content feedback directly from me
- Accountability so you actually finish what you start
- Mindset support for the moments confidence wobbles
- A community of jewellers who understand your world
One decision that changes
how you use Instagram forever.
Teaching all 45 tutorials in a 1:1 setting would cost you Β£4,500 and months on a waiting list. InstaGold gives you the same strategy β worked through at your own pace, for a fraction of the price, with results that start showing up within weeks.
"I've coached over 600 jewellers and I know what this strategy does when you follow it. I stand behind InstaGold completely. If you put in the work, it works. I wouldn't sell it otherwise."
β Megan Collins, Creator of InstaGold
- All 4 InstaGold modules + 45+ tutorials
- Profile, grid & bio optimisation system
- Full content strategy + planning framework
- Reels, captions, hooks & hashtag training
- Jargon-free analytics walkthrough
- Complete DM sales framework
- Lead automation basics
- 2 months free in the Visibility Lounge
- Lifetime access + all future updates
- All 4 InstaGold modules + 45+ tutorials
- Profile, grid & bio optimisation system
- Full content strategy + planning framework
- Reels, captions, hooks & hashtag training
- Jargon-free analytics walkthrough
- Complete DM sales framework
- Lead automation basics
- 2 months free in the Visibility Lounge
- Lifetime access + all future updates
Questions before enrolling? Get in touch here
What happens when jewellers
finally have a real strategy.
Real messages from real InstaGold students β tap any screenshot to read in full
A note on refunds
Because you get instant, unrestricted access to all 45 tutorials and the Visibility Lounge the moment you enrol, InstaGold is non-refundable. I ask that you make sure you're genuinely ready to commit and work through the material before purchasing. If you have any questions at all β about the content, whether it's right for your stage, or anything else β please just ask me first. I'd rather help you make the right decision than have you regret a hasty one.
Built by someone who's
done exactly what you're trying to do.
Megan Collins β Jewellery Brand & Visibility Coach
I built a six-figure jewellery brand from a kitchen table β no marketing degree, no big-city network, no head start. Just a love of making, a lot of trial and error, and eventually, a strategy that actually worked.
My work ended up in the Museum of London, Wolf & Badger, and Anthropologie UK. It was featured in Vogue and Tatler. And yes β I grew the Instagram following that made all of that possible. I know exactly what works for product-based jewellers on Instagram, because I lived it.
After a decade building my own brand, I realised my real passion was helping other jewellers shortcut the years of guesswork I went through. That's what InstaGold is. It's not theory from a marketing textbook β it's the exact strategy I used, rebuilt from scratch to work for jewellers at every stage.
If you follow the system, it works. I've seen it work for over 600 students. Now it's your turn.
InstaGold was built for a specific person.
You're starting out and Instagram feels completely overwhelming.
You're posting sporadically, your bio's a bit of a mess, and you're not sure what actually works. InstaGold gives you a clear starting point and a plan to follow β so you build the right habits from day one instead of spending years figuring it out.
You've been at it a while and you're frustrated it hasn't clicked yet.
You have followers, you have engagement, maybe even some sales β but nothing consistent. You're ready to stop winging it and start following a system that actually converts attention into revenue.
You're ready to make Instagram work properly β without sacrificing your life to it.
You want to treat your brand seriously but you're not prepared to be glued to your phone. InstaGold shows you how to get consistent results with far less time and effort than you're currently spending.
InstaGold is not right for you ifβ¦
- You haven't started making jewellery yet or don't have any products to sell
- You're still unclear on your niche, target customer, or brand identity β start with Magnetic Jewellery Brand first
- You're looking for a quick fix or overnight results without putting the work in
- You want someone to manage your Instagram for you rather than learning to do it yourself
Every question you're
probably sitting with right now.
I'm not tech-savvy at all. Will I be able to follow this?
Yes, completely. InstaGold was specifically built for jewellers without a tech or marketing background. Every module includes screen-recorded walkthroughs where I show you exactly what to click, what to write, and what to do next β step by step. If you can use Instagram at a basic level, you have everything you need to get started.
I've tried other courses and they didn't work. Why will this be different?
Most Instagram courses teach generic social media strategy. InstaGold is built exclusively for jewellers selling physical, handmade products β and there's a big difference. The content strategy, the DM framework, the analytics focus β all of it is tailored to the specific way jewellery buyers discover, research, and purchase. If what you've tried before felt irrelevant to your world, that's likely why. This won't.
I don't have time to post every day. Does this require constant output?
No β and honestly, posting every day is one of the things InstaGold will help you stop doing. The strategy inside is built around quality and intention, not volume. Many students get better results posting 3 times a week once they have the right system than they did posting daily with no plan. You'll also learn how to batch your content so a couple of hours a week covers everything you need.
I already have a decent following. Is there still value here?
Often, yes β and in fact this describes some of my most successful students. Having followers but not converting them into buyers is a strategy problem, not an audience problem. InstaGold addresses exactly that: the bio, the calls-to-action, the content flow, and the DM system that turns existing attention into actual revenue. Many jewellers with 2β3k followers make more sales after InstaGold than some with 10k+ who haven't fixed the fundamentals.
What if I don't want to show my face on camera?
You absolutely don't have to. Module 3 covers multiple content frameworks β some face-forward, some entirely product-led, some behind-the-scenes without you in frame at all. You'll find the approach that fits your personality and comfort level, and it will still work. Inside the Visibility Lounge I also cover the three content creation archetypes in depth so you can identify which style is naturally yours.
How quickly can I expect to see results?
Most students notice a shift within the first two weeks β not necessarily in follower count, but in clarity, confidence, and the quality of engagement their content gets. The DM conversions and sales typically come once they've worked through Module 3 and 4 and started implementing consistently. By the end of four weeks, the majority of students describe the experience as a complete transformation in how they think about and use Instagram.
What's the difference between paying in full and the payment plan?
Both options give you identical access β every module, all 45+ tutorials, and the 2-month Visibility Lounge bonus from day one. The only difference is cost: paying in full is Β£997 (saving you Β£194), while the payment plan spreads the cost across three monthly payments of Β£397, totalling Β£1,191. Both options include lifetime access and all future updates.
I'm not sure I'm ready β my brand still feels a bit unclear.
This is the most important FAQ on this page, so read it carefully. InstaGold works best when you already have a product to sell and a basic sense of direction β even if it's still evolving. But if your brand identity, niche, or target customer still feels genuinely unclear, Instagram strategy built on a shaky foundation won't hold. In that case, I'd strongly recommend starting with Magnetic Jewellery Brand first. It's designed to give you exactly that clarity β and once you have it, InstaGold will deliver far better results.
You can keep posting and hoping.
Or you can build a system that works.
Six weeks from now, things look one of two ways. You're still in the same place β posting, wondering, hoping. Or you've followed a proven system, your profile converts, your content has purpose, and your DMs are working for you. InstaGold is the difference between those two outcomes.
Β£997 pay in full Β· or 3 Γ Β£397 Β· Lifetime access Β· Start today
Over 600 jewellers have already done this. The ones who wish they'd started sooner all say the same thing.
