The Video Natural

You are comfortable on camera.

Talking through your designs, your collections, or your ideas doesn’t scare you.

What does trip you up is knowing what to say as a jewellery brand owner, not just as a person with opinions.

One week you are sharing behind the scenes at your bench.
The next you are talking about a launch, then pricing, then nothing for three weeks because it all starts to feel messy.

Your videos get views, but they don’t always lead to enquiries, sales, or momentum.
And that leaves you wondering whether video is actually working, or if you are just “showing up” for the sake of it.

When Video Naturals are aligned properly, their content feels effortless, confident, and purposeful.
It builds trust quickly and positions them as the obvious choice, not just another jewellery brand on someone’s feed.

If you leave your email below, I’ll send you more info that break down how this content style actually works for jewellery brands.

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The Curator

You care deeply about how your brand looks and feels.

Your jewellery is considered.
Your visuals matter.
You want your Instagram feed, website, and content to feel elevated, intentional, and aligned with the kind of customer you want to attract.

But that high standard can quietly slow you down.

You wait for the perfect photo.
The right words.
The moment when everything feels finished before you post.

Sometimes your content feels beautiful but a little distant.
Sometimes it feels like people admire your work, but don’t quite step closer.

Curators build incredibly strong brands when they understand how to balance restraint with connection.
When done well, this style attracts loyal customers who trust your taste and value your work without you having to shout.

If you leave your email below, I’ll send you more info that break down how this content style actually works for jewellery brands.

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The Maker

You are deeply connected to what you create.

Your jewellery is personal.
Your process matters to you.
And your content often reflects the love, care, and time that goes into every piece.

But because you are so close to the making, it is easy for your content to lean inward rather than outward.

You might talk a lot about techniques, materials, and your creative journey, and notice that most of the engagement comes from other jewellers rather than customers.

That doesn’t mean your content is wrong.
It just means it needs translating.

When Makers learn how to shift the focus slightly, their content becomes emotional, story led, and magnetic to buyers who want to feel something when they wear your work.

If you leave your email, I’ll send you more info that show you how to bridge the gap between making and selling without losing your soul.
You’ll learn how to speak to customers, not just peers, while staying true to your process and values.

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