MAGNETIC JEWELLERY BRAND
A 6‑week GLOW UP for jewellers who want clarity, confidence, and a magnetic brand they are excited to promote, without feeling stuck, forced, salesy or lost.
▶ WHO IS THIS FOR?
If you’ve been piecing things together from free tips and still feel stuck, you’re not alone. I've worked with over 300 clients and many once felt invisible, unsure, and frustrated too until they had the clarity and support to move forward with confidence.
This program is for:
✔ Jewellers who are tired of doing literally ALL the things and still seeing no results and just don't know why
✔ Jewellery brands that feel overlooked or lost in the crowd.
✔ Jewellers who have beautiful brands, but sales are slow
✔ Anyone who wants support getting seen in a grounded way
✔ Jewellers who understand that business is a mix of strategy and mindset
▶ THE TRANSFORMATION
By the end of 6 weeks you will:
Know your USP and who you are speaking to. No more vague “for everyone” messaging.
Have a brand vibe that’s cohesive and resonates with your customers.
Speak about your work with confidence so selling feels natural, not pushy.
Create your Brand Brief - the document you’ll use to train AI to sound exactly like you. No more generic content that falls flat.
Attract the right people and turn attention into sales, without chasing every trend.
▶ What you will learn over 6 weeks
USP
So your brand stands out from others.
Dream Client
So you know who you are talking to.
Brand Vibe
So people SEE & Feel what your USP is about
Visual Identity That Attracts
So your brand becomes regognisable
The Customer Journey
So you build trust which is what we need in order to get sales
Personalised Sales Strategy
So you spend your time and energy on the RIGHT marketing
Meet Janet
What’s Included Inside Magnetic Jewellery Brand
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6 Step-by-Step Modules
Each one builds on the last, guiding you from fuzzy and overwhelmed to clear, confident, and magnetic. You’ll leave with a complete Brand Brief that captures your USP, target audience, visuals, and voice your brand’s “north star” for everything you create. -
Action-Led Lessons & Tasks
Bite-sized video lessons (most under 15 minutes) with simple tasks so you don’t just learn you implement. Each task is designed to move the needle forward without hours of overthinking. -
Mindset Woven Throughout
Strategy without identity doesn’t stick. That’s why every module includes the mindset shifts and identity work that help you step into being a brand owner, not just a maker. -
Your Live Brand Brief
A single home for everything that makes your brand yours, your vision, values, USP, dream customer, vibe, fonts, colours, voice. By the end, you’ll have a living document that keeps you consistent, saves hours of second-guessing, and can even be used to train AI or outsource work seamlessly. -
Clarity on Marketing Methods
From social media to stockists, markets, PR, SEO, and ads. You’ll learn the full picture of how jewellers can market successfully. You’ll walk away knowing exactly which methods fit your resources (time, money, energy). -
Lifetime Access
No rushing. Self-Paced clients can go at their own pace. Group clients move through the 6 weeks live with me, with lifetime access to return to the content anytime.
Choose the way you want to work
Magnetic Jewellery Brand is designed to fit your style of learning and support. You can take the Self- Paced route if you prefer to go at your own pace, or join the Group program for weekly live Q&A calls over the course of 6 weeks with me, + WhatsApp support, if you want me by your side every step of the way.
The Clarity Guarantee
For the GROUP program.
If you show up, do all the work and are still stuck after the 6 weeks with me, I will personally help you get clarity.
I’ll personally work with you 1:1 to refine your audience and find your USP and get you excited about your brand, all at no extra cost.
So you either walk away with clarity, or I keep working with you until you do.
IMAGINE HAVING..
If your jewellery sold consistently to people who really “got” your brand
You felt confident showing up online, knowing exactly what to say and post.
Your brand finally looked and felt as professional as the vision in your head.
You could focus on creating instead of constantly worrying about sales.
It's all possible if you take action today
MEET YOUR MENTOR
About Megan Collins
Jewellery Brand & Mindset Coach
I know what it feels like to sit at a bench in a small room, wondering how to turn a passion for making jewellery into something more. I built my own brand step by step and eventually grew it into a 6-figure business that customers around the world connected with. After 10 years of running that brand, I realised my real passion was helping other jewellers do the same.
Today, I teach jewellers how to stop blending in, claim their identity as brand owners, and build businesses that feel magnetic, memorable, and true to them. My approach goes deeper than tactics - it’s about clarity, confidence, and all the mindset shifts that transforms how you show up.
WHY YOU’RE IN SAFE HANDS
Over the past 4 years, I’ve coached hundreds of jewellers worldwide through my signature programmes, guiding them to results they never thought possible. Clients have gone from ready to give up to reigniting their passion, from struggling with low engagement to creating viral content seen by hundreds of thousands, from selling at markets to being stocked in boutiques and galleries.
With more than a decade in the jewellery industry, international stockists, features in Anthropologie UK and the Museum of London, and a proven track record as a coach, I know what it takes to turn jewellery businesses into unforgettable brands. And I’m here to help you do exactly that.
THIS IS IDEAL FOR YOU IF..
You’re a maker who feels stuck in “hobby mode.”
Right now, you’re creating beautiful pieces but sales feel random and inconsistent. MJB will help you step into your role as a confident brand owner with clarity around your USP, target audience, and identity, so you can finally grow beyond “posting and hoping.”
You’ve been showing up online but nothing is landing.
You’ve tried Instagram, maybe even markets, but your jewellery still isn’t standing out. In MJB you’ll learn how to create a clear brand vibe and message that actually connects, so customers stop scrolling past and start remembering you.
You’re ready for your next level.
You’ve made some sales and have a loyal few customers, but you know there’s more potential. MJB gives you the strategy and mindset shift to refine your brand, attract the right audience, and grow into a jewellery business that feels magnetic and unforgettable.
MAYBE YOU’RE NEW TO THIS…
If you’re just starting out, MJB will give you the clarity and direction you need from day one. Instead of wasting time guessing what to post, how to price, or who your jewellery is even for, you’ll build strong foundations and know exactly how to create a brand that feels clear, consistent, and magnetic.
…OR MAYBE YOU’RE EXPERIENCED
If you’ve been at this for a while, you might already have a jewellery brand that "looks good" but you still feel stuck and maybe sales have plateaued, your messaging feels inconsistent, or you’re second-guessing your direction, MJB will help you refine your brand and get excited about it again, like when you first started. It will help you reconnect with your actual audience, (not just other jewellers) and move forward with a personalised marketing strategy so you feel confident and clear about your direction and no longer waste time on things that are not right for you and your brand.
Either way, you’re in the right place.
So if you think this could be the next step for you, but have a few questions, you can book a call with me to make sure here:
FAQs
I’m just starting my jewellery business. Is this course right for me?
I’ve been running my jewellery business for years, will I still benefit?
How much time do I need to commit each week?
What if I can’t keep up?
What’s the difference between Self-Paced & the Group?
Do you teach Instagram in this course?
Is there a payment plan?
What if it doesn’t work for me?
Do you have any guarantees?
Before working together, Heather had done 2 markets and made 0 sales
We clarified her USP and Target Audience, so she could confidently talk about her brand, she then revamped her display and made $600 at her next market!
After her successful market, Heather continued to make sales.
