▶ WHO IS THIS FOR?
If you’ve been piecing things together from free tips and still feel stuck, you’re not alone. Many of the jewellers I’ve worked with once felt invisible, unsure, and frustrated too until they had the clarity and support to move forward with confidence.
This programme is for:
✔ Jewellers who are ready to step up from “maker” or “designer” to brand owner.
✔ Early-stage and growing jewellery brands that feel overlooked or lost in the crowd.
✔ Creators who want a clean, confident brand vibe and an identity that finally feels like them.
✔ Anyone who wants a grounded mix of strategy and mindset with no fluff and no generic quick fixes.
Know your USP and who you are speaking to. No more vague “for everyone” messaging.
Craft a brand vibe that’s cohesive and unmistakably yours.
Speak about your work with confidence so selling feels natural, not pushy.
Create your Brand Brief - the document you’ll use to train AI to sound exactly like you. No more generic content that falls flat.
Attract the right people and turn attention into sales, without chasing every trend.
▶ What you will learn over 6 weeks
Clarity
Stop second-guessing and start strong. You’ll lock in your “why” set up your "Brand Brief", and feel clear and confident about where you’re headed.
USP & Dream Client
No more guessing who your jewellery is for. You’ll define your USP and dream customer so your brand speaks directly to the people ready to buy.
Brand Vibe
Turn your brand into a feeling people can’t forget. Create the personality and energy that makes your audience instantly know you’re the one for them.
Visual Identity That Attracts
Colours, fonts, imagery done right. Build a beautiful, professional brand identity that not only looks good, but magnetises the right customers.
The Customer Journey
Learn how to take strangers on Instagram (or at a market) and turn them into loyal fans who trust you and keep coming back.
Visibility & Sales Strategy
Step out with a clear, simple plan to get seen. Choose the marketing methods that actually work for you and know exactly how to use them.
What’s Included Inside Magnetic Jewellery Brand
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6 Step-by-Step Modules
Each one builds on the last, guiding you from fuzzy and overwhelmed to clear, confident, and magnetic. You’ll leave with a complete Brand Brief that captures your USP, target audience, visuals, and voice your brand’s “north star” for everything you create. -
Action-Led Lessons & Tasks
Bite-sized video lessons (most under 15 minutes) with simple tasks so you don’t just learn you implement. Each task is designed to move the needle forward without hours of overthinking. -
Mindset Woven Throughout
Strategy without identity doesn’t stick. That’s why every module includes the mindset shifts and identity work that help you step into being a brand owner, not just a maker. -
Your Live Brand Brief
A single home for everything that makes your brand yours, your vision, values, USP, dream customer, vibe, fonts, colours, voice. By the end, you’ll have a living document that keeps you consistent, saves hours of second-guessing, and can even be used to train AI or outsource work seamlessly. -
Clarity on Marketing Methods
From social media to stockists, markets, PR, SEO, and ads. You’ll learn the full picture of how jewellers can market successfully. You’ll walk away knowing exactly which methods fit your resources (time, money, energy). -
Lifetime Access
No rushing. DIY clients can go at their own pace. Group and VIP clients move through the 6 weeks live with me, with lifetime access to return to the content anytime.
FREE
Live Training Bonuses
Make enrolment a no‑brainer with these bonuses only for jewellers who enrol through the live training.
- InstaGold (value $1,222) - your complete Instagram playbook
- Get Stocked (value $1,222) - wholesale essentials to get your first stockists
- Pricing Guide + Calculator (value $36) - the straightforward way to price for profit
- Collection Launch Book (value $147) - step‑by‑step launch guide you can reuse
- Curated Brand Palletes (Value $97)
Total savings: $2,724
InstaGold - The proven 4-week Instagram strategy for jewellers to turn followers into customers.
If you’re tired of posting into the void, second-guessing every caption, or hoping people magically buy one day, InstaGold gives you a clear framework to start using Instagram as a sales tool, without trends, overwhelm, or guesswork.
With 45 bite-sized video lessons, you’ll learn how to:
- Attract followers
- Create content that leads to sales
- Show up confidently
- Use my DM sales strategy
- Post consistently without burnout
Instead of guessing your way through Instagram, you’ll have a complete, jewellery-specific roadmap that feels aligned, doable, and effective.
Get Stocked – Your wholesale game plan to get your jewellery into real shops
Getting stocked shouldn’t feel like shouting into the void or waiting to be “discovered.”
Get Stocked shows you exactly how to approach retailers with confidence and get your work on their shelves without cringing through cold outreach or guessing what to say.
Inside the video trainings and plug-and-play templates, you’ll learn how to:
- Find the right stockists for your brand
- Create a pitch that actually gets a response
- Send follow-ups confidently
- Build relationships
Get Stocked takes the confusion, fear, and silence out of wholesale. Instead of winging it, you’ll have a clear process created specifically for independent jewellers one that helps you get stocked faster and more professionally.
Pricing Guide & Calculator – The stress-free way to price your jewellery properly and profitably.
If you’re tired of guessing your prices, comparing yourself to others, or worrying you’re charging too much (or not enough), this gives you a clear formula to price every piece without maths, overwhelm, or second-guessing.
With the plug-and-play calculator and step-by-step method, you’ll be able to:
- Price for profit, not panic
- Set retail, wholesale, and consignment prices with ease
- Stop worrying about being “too expensive”
- Easily check discounts across your items
- Charge like a business, not a hobby
Instead of hoping your prices are “about right,” you’ll have a proven system designed specifically for jewellers.
Collection Launch Book – The step-by-step launch plan for jewellers who want sold-out releases without the stress.
If you’re tired of winging every launch, posting last-minute, or hoping people notice your new pieces, this guide gives you a complete plan to launch with confidence without overwhelm, guesswork, or crickets.
Inside the book, you’ll learn how to:
- Plan and promote your launch from start to finish
- Warm up your audience so they’re ready to buy
- Build excitement without feeling salesy or spammy
- Use email, Instagram, and storytelling to drive demand
- Turn one launch into repeat sales not a one-off fluke
Instead of hoping your next collection “does better,” you’ll have a proven launch roadmap designed specifically for jewellery brands.
Curated Colour Palette Vault
Inside the book, you’ll learn how to:
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Select from my ready to use colour palettes designed for jewellery brands
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Understand the psychology behind each palette so you you can pick and choose based on the vibe you are trying to create
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Includes HEX codes so you can easily re-use
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Perfect for teh jeweller who over-thinks and just needs to get started
Choose the way you want to work
Magnetic Jewellery Brand is designed to fit your style of learning and support. You can take the DIY route if you prefer to go at your own pace, join the Group programme for live Q&A calls with me.
IMAGINE HAVING..
UNSHAKABLE CLARITY
You know exactly who your dream customers are, what makes your brand different, and how to share it with confidence.
A BRAND THAT STANDS OUT
Your jewellery no longer blends in. Your visuals, vibe, and messaging all work together to attract the right people and they remember you.
CONFIDENCE TO SHOW UP
You stop second-guessing yourself and start showing up with ease, sharing your story and your jewellery in a way that feels natural.
It's all possible if you take action today
MEET YOUR MENTOR
About Megan Collins
Jewellery Brand & Mindset Coach
I know what it feels like to sit at a bench in a small room, wondering how to turn a passion for making jewellery into something more. I built my own brand step by step and eventually grew it into a 6-figure business that customers around the world connected with. After 10 years of running that brand, I realised my real passion was helping other jewellers do the same.
Today, I teach jewellers how to stop blending in, claim their identity as brand owners, and build businesses that feel magnetic, memorable, and true to them. My approach goes deeper than tactics - it’s about clarity, confidence, and all the mindset shifts that transforms how you show up.
WHY YOU’RE IN SAFE HANDS
Over the past 4 years, I’ve coached hundreds of jewellers worldwide through my signature programmes, guiding them to results they never thought possible. Clients have gone from ready to give up to reigniting their passion, from struggling with low engagement to creating viral content seen by hundreds of thousands, from selling at markets to being stocked in boutiques and galleries.
With more than a decade in the jewellery industry, international stockists, features in Anthropologie UK and the Museum of London, and a proven track record as a coach, I know what it takes to turn jewellery businesses into unforgettable brands. And I’m here to help you do exactly that.
THIS IS IDEAL FOR YOU IF..
You’re a maker who feels stuck in “hobby mode.”
Right now, you’re creating beautiful pieces but sales feel random and inconsistent. MJB will help you step into your role as a confident brand owner with clarity around your USP, target audience, and identity, so you can finally grow beyond “posting and hoping.”
You’ve been showing up online but nothing is landing.
You’ve tried Instagram, maybe even markets, but your jewellery still isn’t standing out. In MJB you’ll learn how to create a clear brand vibe and message that actually connects, so customers stop scrolling past and start remembering you.
You’re ready for your next level.
You’ve made some sales and have a loyal few customers, but you know there’s more potential. MJB gives you the strategy and mindset shift to refine your brand, attract the right audience, and grow into a jewellery business that feels magnetic and unforgettable.
MAYBE YOU’RE NEW TO THIS…
If you’re just starting out, MJB will give you the clarity and direction you need from day one. Instead of wasting time guessing what to post, how to price, or who your jewellery is even for, you’ll build strong foundations and know exactly how to create a brand that feels clear, consistent, and magnetic.
…OR MAYBE YOU’RE EXPERIENCED
If you’ve been at this for a while but feel stuck and maybe sales have plateaued, your messaging feels messy, or you’re second-guessing your direction, MJB will help you refine your brand, reconnect with your audience, and move forward with confidence and momentum.
Either way, you’re in the right place.
If you think this could be the next step for you, but have a few questions, you can book a call with me to make sure here:
FAQs
I’m just starting my jewellery business. Is this course right for me?
I’ve been running my jewellery business for years, will I still benefit?
How much time do I need to commit each week?
What if I can’t keep up?
What’s the difference between DIY, Group, and VIP?
Do you teach Instagram in this course?
Is there a payment plan?
What if it doesn’t work for me?
Before working together, Heather had done 2 markets and made 0 sales
We clarified her USP and Target Audience, so she could confidently talk about her brand, she then revamped her display and made $600 at her next market!
After her successful market, Heather continued to make sales.
